Advertising Rates

[Gteuk]

Advertising rates in national magazines vary but what can you get an advert for?

 

Most national ratecards will be between

[mumble_bee]

some interesting ideas glen.

 

the day before the paper is printed is always the best day to negotiate.

 

My experience was that once I was a regular advertiser, I would get the unfilled spaces offered to me for peanuts on the day before (or sometimes the morning of) printing. After about 6 months of advertising in 2 london papers, I no longer had fixed position ads, just multiple ads all over the place of different sizes.. upto 1/2 a page, costing me a maximum of

[Gteuk]

I would agree local papers or papers in general are usually easier to buy space in at cheaper rate as the production cost is less, I normally get a lot of last minute deals, I will only advertise in ABC audited mags unless there is a good reason to do otherwise i.e. exhibition manuals etc.

 

It is a long time since I done a local or regional advert but the best time to negotiate in all cases is day before print.

 

I have also got to say once you start advertising be prepared for the mass of phonecalls afterwards from other publications trying to get your business, don't dismiss all of them some will bend over backwards to get your money, plus you get loads of free mags as samples.

[MadBaz]

I'm learning fast :16:

[ivan629]

I believe that the internet is a much better investment overall compared to any print advertising. The same amount of money properly invested on the internet could continue to drive customers to your business for months, or even years to come. As time marches on the internet is going to become an essential tool for any business to be capable of surviving in the market. The world is becoming a smaller place, and with modern technology it is fairly inexpensive and simple for nearly any business to tap into the world market. A website and a bit of local keyword marketing can go a long way in driving sales for any business.

[gregers]

resurrecting a 7 year old post eh.good work.

[Gteuk]

I will raise that resurrection by sayin no paid for online advertising will pay for itself as mentioned above,

The internet is getting clever and the pay to be seen is now a thing of the past with the internet, certain mags find their way into doctor, dentists, hairdressers. barbers and any other waiting room.

Do not rule out printed media, it still works months after the deal.