may also be worth bearing this in mind A customer has placed an order with us for a new car. Unfortunately, the manufacturer has raised the price, which I cannot afford to just absorb, and I need to pass it on to the consumer. What should I do? Generally, the normal rules of contract will apply here, i.e. if the consumer has secured the contract by paying a deposit, then it is likely you will be in a binding contract. Unless your contract terms or sales agreement specifies that you reserve the right to pass on increases outside your control, you may have to bear the cost of the increase.